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MDM Bank launches rebranding

03.02.2010

Moscow, February 3, 2010 – Today MDM Bank announced the launch of its rebranding campaign. The bank will introduce its new logo throughout 2010. The redesign of the bank’s branding will complete the post-merger integration process, forming a financial institute united under a common brand and strategy.

MDM Bank’s new logo will feature an image of the sun reflecting the bank’s main values: reliability and stability, openness and partnership, a warm attitude to individual and corporate clients, and the accessibility and simplicity of the bank’s services. The motto “Moy Delovoy Mir” (My Business World), the first letters of which form the name of the bank, will remain unchanged.

The rebranding process will apply to bank signage and front desks in all of the 350 offices operating under the brands of merged MDM Bank and URSA Bank in 162 cities of Russia. To support the rebrand, there are plans to launch a number of communications events, including an advertising campaign, production of new informational materials and a corporate website upgrade. Bank office personnel will also have new elements introduced to their corporate style.

“The rebrand reflects the fact that the banks not only merged but also our dedication to understanding the interests, businesses and needs of our clients,” commented Chairman of the MDM Bank Board of Directors Oleg Vyugin. “We believe this has successfully been incorporated into our new visual style.”

“Our emphasis is on the quality and mutual benefit of the banking services we provide and, more importantly, on the atmosphere of friendliness and understanding,” said MDM Bank CEO Igor Kim.

“We had a challenging task of creating a bright, simple and memorable logo which would reflect the high professional abilities, technological level and the quality of services offered by the united bank, “ says Igor Lutz, Chief Creative Officer at BBDO Russia Group. “The main idea we used as a basis to develop the MDM Bank brand is the energy of partnership – the partnership between the client and the bank opening up new possibilities and leading to new achievements. We agreed on using an image of the sun, which since ancient times has had strong associations with gold and gave the round shape to coins. Moreover, sun is also a symbol of power, energy and success. It is an exceptionally friendly sign full of warmness, optimism and positive emotions.”

 

MDM Bank has already started informing its clients and partners about the logo change. Further information is available at www.mdm.ru/brand.


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